Welcome to the smallest Whole Foods Market in the entire company! Our exhibit in the Children’s Museum & Theatre of Maine may be small on space (a mere 211 sq ft!) but it is big on experience. The colors and chalkboards were specifically chosen to mimic our Portland store, but in a miniature size.
I began my career as the Marketing Team Leader at the Portland store in 2007 when the store opened. When I was dreaming up my marketing action plan, I secretly desired to have the grocery space at the CMTM but it was currently being utilized by another sponsor. Imagine my surprise when two years later, I received a call from the Museum that the space is available and would Whole Foods Market like to sponsor it? YES, PLEASE!!!
Several Portland team members were involved in the refurbishing of the space to have it resemble the Portland store; painting, ordering supplies, illustrating the chalkboards and imagining how the space would be best utilized. We also requested help from our regional décor team to find cute items (like the banana and the strawberry) to decorate the walls with and create a bench for parents to sit on while their kids “shopped”. One of our suppliers, Melissa & Doug had the most perfect kid-friendly faux fruit and veggies for our produce department. And the bakery? What can I say? I always want to chomp on one of those faux croissants.
One of our core values is to satisfy and delight our customers. At The Children’s Museum& Theatre of Maine, we have an opportunity to satisfy even the smallest and youngest with imagination and the chance to “shop” and “work” in a real grocery store. You can’t imagine how satisfying and delightful this is for us!
Don’t forget to shop at our real store, located at 2 Somerset Street on Tuesday, June 3rd when we will give 5% of the day’s net sales to the Children’s Museum & Theatre of Maine!
Please visit our website to learn more about what’s happening at our Portland store: http://www.wholefoodsmarket.com/stores/portland-me
Barbara Gulino is the Marketing Team Leader for Whole Foods Market – Portland. They are proud to provide charitable giving and community support to organizations that improve the lives of Maine citizens.